Your Attention Please How to Appeal to Today s Distracted Disinterested Disengaged Disenchanted and Busy Consumer Your Attention Please is the strategy guide for writing to the reluctant reader It shows beleaguered communicators who the new audience is how to reach them and how they must write differently or ri
Your Attention Please is the strategy guide for writing to the reluctant reader It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare or marketshare.
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Best Read [Paul B. Brown Alison Davis] ↠ Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer || [History Book] PDF ↠
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Paul B. Brown Alison Davis
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Title:
Best Read [Paul B. Brown Alison Davis] ↠ Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer || [History Book] PDF ↠
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Published :2019-03-24T16:39:46+00:00
A helpful manual on getting your message acrossGetting your message across is becoming more difficult. People suffer an excess of information and clutter. Audiences are demanding and selective, and they vary widely in their needs and interests. That’s why business writer Paul B. Brown and employee-communications consultant Alison Davis deserve a lot of credit for creating this handy, practical manual on basic communication skills for the Internet age. Their ideas may not be profound, but their [...]
I'm struggling with whether or not I found this book educational or disturbing. The message is that in this day and age, people have no more attention spans, so you have to make everything simple and direct, and break it up with plenty of diagrams, bulleted lists and sidebars. The book itself does this--but I would argue, it takes the concepts too far. The text in this book is SO broken up that there is no narrative flow. It was so difficult for me to get into that it almost proved the opposite [...]
Buku yang bagus untuk orang-orang seperti saya yang memerlukan kemahiran berkomunikasi yang persuasif.
(The cover got my attention :D)
It's part sales/part common sense. Anybody doing business today should read it . . . and apply the lessons they learn!
Marc Chase - Uber Radio Programmer asked me to read this book a few yrs ago. Still keep this on my desk to peek at each day
Bought it a book fair. It was a quite good book given that it is written in few years ago.
An outstanding book on creating messages that your audience (employees, bosses and customers) WANT to read.
An optional-read book on advertising for the knowledge worker, manager, executive, or entrepreneur.
It would be good if the writers update the contents to fit in today's scenario where people are swarmed with infos from the social media.